Mobile Marketing commonly used in 21st century.

In the 21st century, almost everyone owns a mobile. Take Hong Kong as an example, Census and Statistics Department conducted a survey at end of 2006, the penetration rate of mobile phones amounted to 137% which 13.7 subscribers for every 10 persons. So mobile marketing will be widely used in coming years. Mobile provides a platform to deliver content and interaction through online communication tools or media channels like SMS and wireless network. It helps to gain new customers and maintaining relationships with existing customers.

Mobile phones provide different channels to reach the consumers, Mobile Marketing Association suggested few ways in their research on mobile marketing overview in January 2009. Firstly, set up the mobile web for delivering content to users in a mobile format.


Secondly, they suggested the mobile applications which allowing customers download games or lifestyle tools to their mobiles. For example, Apple provide similar service through iphone and users allow to download different applications in the app store.

Lastly, another form of mobile marketing is mobile messaging which includes short message service (SMS) and multimedia message service (MMS).

Mobile phone is an essential element in our daily life so I believe mobile marketing become one of the important tool in marketing strategy.

Source:
http://www.niketruecity.com/
http://mmaglobal.com/mobileadoverview.pdf
http://www.censtatd.gov.hk/FileManager/EN/Content_1064/B4_E.pdf